The initiative was taken by the public organization "Land of Tavria", which created the site "Trading Forum on-line" for the sale of farm agricultural products. About this organization "Land of Tavria" reported on its page on the social network Facebook.

The Trading Forum online platform provides for registration of both manufacturers of products and its customers. Buyers can order products for the next week. Service developers are engaged in informing sellers about the demand for goods and make an online application for them.

The resource “On-line Trade Forum” was developed by the public organization “Land of Tavria” from Kherson. Its creators note that in this way they wanted to help establish links between agricultural producers and their customers.

The following week (April 15–21), many applications were received for the purchase of 280 tons of farm products. Buyers are willing to pay for potatoes, herbs, radishes, tomatoes, cucumbers and other vegetables. Thus, farmers establish direct contacts with customers and quickly respond to their needs.

For information, the public organization "Land of Tavria" has been operating in the Kherson region for the fourth year. During this time, she did a lot of useful things and began to collaborate with the Ukrainian Horticulture Business Development Project (UHBDP).